Fashion Retailing, Marketing & Merchandising Part Time course

fashion parade event for 'Dot Wears a Dress' featuring fashion design students from AIFD - Design by Camille Hemsley

Part Time Course Dates:

Courses are subject to sufficient student numbers. Insufficient numbers will result in cancellation (10 days prior) and students will be notified by phone and email.

If the dates above are not suitable, you can always register interest and you will be notified of any new dates when they are added.

Would you like to get into a career as a fashion buyer, merchandiser, marketing manager or sales representative? Would you like to open your own fashion boutique, or maybe start your own fashion related business? This course is suitable for anyone interested in a career in the fashion industry. Student's who have or wish to start their own label will benefit greatly from this course, learning how to effectively market their fashion label and develop their own brand.

This part time course covers 8 units from our Diploma of Applied Fashion Design & Merchandising course. After completing this course, students can continue on to complete the rest of the units in the Diploma, receiving credit for the units completed in this course. This is a great way for those who are unable to complete full time study to achieve knowledge in fashion marketing & merchandising while maintaining their other commitments.

VET in Schools

This course is suitable for high school students to complete as part of the VET in Schools program, however it is open to anyone. VET in Schools students can enrol, coming out of school one day per week (on Fridays) to attend the institute for the course.

Students enrolled as part of VET in Schools, will have their results counted towards their high school certificate. As this course consists of 8 units from the Diploma of Applied Fashion Design and Merchandising qualification, students completing the course as part of VET in Schools will be eligible to obtain 8 credit points towards their Queensland Certificate of Education.

Topic Areas Covered:

  • fashion marketing
  • visual merchandising
  • fashion merchandising plans
  • fashion buying
  • trend forecasting

Unit Overview:

Analyse textiles clothing and footwear merchandising and marking principles:

fashion trade fairThis unit covers skills and knowledge to analyse key principles of merchandising and marketing when applied in a textile, clothing and footwear (TCF) environment. The unit applies to activities associated with marketing at all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industries and include final products such as garments or fashion accessories or processed materials such as fabrics and industrial or domestic textiles.

Develop marketing plans for fashion products:

This unit covers the skills and knowledge to plan marketing and promotional activities to support the sales of fashion products. The unit applies to marketing activities typical to the promotion and sale of fashion products. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to clients. All proposed marketing activities must be appropriate to the price point of the fashion design and the overall objectives of the client. Marketing plans may specify details for events such as fashion design launches, fashion parades or shows and exhibitions or target strategies such as advertising and promotional campaigns.

Conduct fashion design purchasing:

This unit covers the skills and knowledge to research and purchase fashion products for use in the development of fashion designs. The unit applies to the research of national or international fashion themes and styles, location of fashion design outlets and purchasing of products to use in the development of designs and fashion directions. Purchases may be to inspire new designs or assist in demonstrating ideas to meet a client design brief. Purchasing skills covered by this unit include the ability to identify emerging styles and themes, recognise development opportunities and select designs according to the design needs of a product range or label.

Develop merchandising plans for fashion products:

This unit covers the skills and knowledge to develop merchandising plans for fashion products. The unit applies to merchandising activities involving the presentation, sale and promotion of fashion design products. It applies to merchandising of high-volume and low-volume fashion products and accessories to the appropriate market sectors. Development of merchandising plans may be central to the work role or completed as part of the overall sale of design concepts to clients. Plans may incorporate merchandising practices such as just in time systems, point of sale documentation and communication systems, overnight replenishment and sale tracking systems, according to the practices of the workplace and merchandising outlet. All proposed merchandising activities must be appropriate to the price point of the fashion design and the overall objectives of the client.

fashion parade
Identify opportunities in the textiles, clothing and footwear market:

This unit covers skills and knowledge to conduct market research into textiles, clothing and footwear (TCF) markets and identify opportunities for improving the performance or outcomes of a TCF product. The unit applies to enterprises involved in the supply of products and services within the TCF industries.

Analyse consumer behaviour for specific markets:

This unit covers analysis of consumer behaviour to enable marketing to be targeted to specific markets and specific needs.

Promote Products and Services:

This unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation's products and services.

Research International Markets:

This unit specifies the outcomes required to undertake market research to select markets to pursue. This unit addresses the application of knowledge and skills to research information from international markets including identifying and accessing the required information; analysing this information to determine, document and report trends within specific target markets; and using the outcomes of the analysis process to inform decision making in relation to markets to pursue.

Units of Competency:

Students who successfully complete this course will receive a Nationally Recognised Statement of Attainment for the following units of competency which come from our Diploma of Applied Fashion & Merchandising qualification.

BSBMKG419 Analyse consumer behaviour
MSTGN4004 Analyse TCF merchandising and marketing principles
MSTGN5008 Identify opportunities in the TCF market
BSBMKG415 Research international markets
MSTFD5004 Develop marketing plans for fashion products
MSTFD5008 Conduct fashion design purchasing
MSTFD5013 Develop merchandising plans for fashion products
BSBMKG413 Promote products and services

Course Duration

This course runs 1 day per week on Fridays from 9.00am - 3.30pm, over 25 weeks plus holiday breaks.

Term Dates

Please note that term dates are subject to change, please contact us to confirm future dates if required.

Course Fees

Course fees include:

  • tuition
  • class notes
  • use of the school’s equipment
  • school t-shirt.

Upon enrolling in the course, the student (and guarantor/s) becomes liable to the institute for the full course fees.

Fashion Retailing, Marketing & Merchandising:

Full Course Cost: $2,500.00

Additional Costs:

  • Printing & photocopying by student.

Required Course Equipment:

A detailed equipment list is provided on course application and is also available by request.

Students will need to provide the following equipment:

  • A Laptop Computer is required for this course - see detailed requirements below
  • Basic stationary: i.e. display folders, notepad, pens, pencil, rubber. (approx: $50)
  • USB Thumb Drive (2GB recommended minimum)


Students accepted into the program will be required to have a laptop computer for the second year of study with a wireless network connection. The following minimum specifications are required:

  • Wireless 802.11a/b/g/n
  • Minimum 4Gb RAM
  • 2.5Ghz or faster processor
  • Web Browser (i.e. Internet Explorer, Google Chrome, Firefox or Safari) (free online)
  • Anti-Virus Software.
  • Adobe Acrobat Reader (free online)
  • Microsoft Office 2007 or higher (Students require Word, Excel and Powerpoint).

* Please check software manufacturers minimum system requirements. Student pricing available.

Enrolment Procedure:

To enrol, you must contact us on (07) 55 938 335 and request an enrolment pack for this course. Please note, enrolment packs are only given out on request.

Or simply apply online and we'll send you the enrolment pack...

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  • Register Your Interest
  • Sign up below to receive email notifications for future scheduled dates for this course:

    Gold Coast Brisbane


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